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Top 10 Domain Name Tips

01

Core Domain Attributes

It’s important to select a company name that appeals to the core values of your audience and stands out from your competitors. You want a unique name that is short in length, catchy and rolls off your tongue. Don't play it too safe when you select a name. You want your customers to remember the differentiated qualities of your firm.


It’s important to select a company name that appeals to the core values of your audience and stands out from your competitors. You want a unique name that is short in length, catchy and rolls off your tongue. Don't play it too safe when you select a name. You want your customers to remember the differentiated qualities of your firm.

02

Evoke Key Strategic Values

The probability that a great name will just come to you like a vision, is pretty improbable. Name development takes work. You want a name that is relevant to your audience and defines your business in a positive way. The right name for your start-up will be evocative in nature and will steer clear of the generic or mundane.


It’s important to select a company name that appeals to the core values of your audience and stands out from your competitors. You want a unique name that is short in length, catchy and rolls off your tongue. Don't play it too safe when you select a name. You want your customers to remember the differentiated qualities of your firm.

03

Brainstorming Tips

One of the best ways to come up with a cool domain begins with a brainstorming session that is rooted in the strategic values of your organization. You’ll want to come up with a long list of company ideas, concepts and words that capture your organizational values and core competencies.


04

Increase Your Breadth

A good way to increase the number of names for consideration is to explore wildly different name types. Keep in mind you want a domain name that separates you from your competitors. A good way to start is to explore the names in the Domry.com inventory. Look at categories that stretch your thinking. This may trigger fresh thinking and a unique domain name choice that you may have otherwise overlooked.


05

Add Heft to Your Brain Trust

Take advantage of the minds around you. Get input from the people whose perspective you value. This is a wise method to help broaden your domain name options that you may have otherwise ignored.


06

Tell a Wonderful Story

You'll want a domain name that communicates a strong and powerful message about your company. Visualize your company. Think of your company like a movie or engaging story. How do you want that story to be told? Try telling your story using all of your senses. Consider the feels and emotions your story evokes. Try to capture this in a core set of words for your domain name options. p>
07

Consider Your Market and Audience

Your domain name does not exist in an isolated universe. Your company name and domain will be thrust into a market and industry, swirling around and impacting all those who come in contact with it. Examine the domain names used in a particular industry and consider how your domain will fit into the mix. How will your audience likely respond? How does the name distinguish you from your competitors?


08

Build Your Business at the Right Address

Your domain name is your address on the web. The only domain extension that matters in business is dot-com. You can buy other domain extensions like dot-net, dot-club, not-menu, dot-car, dot-org and thousands more, but you’ll be throwing away money and opportunity. Your customers will expect to find you with a dot-com domain name. Everything else is inferior.


09

The Challenge of Availability

You probably have discovered that the best domain names have been acquired and being used by a business somewhere. There is nothing more frustrating than identifying a great set of domain names, only to discover they are all unavailable. At Domry, we solve the availability problem. All of our domain names are available for sale and ready for you to use.


10

Trademark Search and Use Issues

There are some great resources at your disposal to check trademark and use of your domain name. You can begin by entering your potential domain name choices in a search engine and see what pops up. You will likely ascertain pretty quickly if the name is being used and in what context. You should also check with the United States Patent & Trademark Office (USPTO) database USPTO. The search is free and will provide a starting point for your trademark examination and the initial determination if you’re likely to encounter trademark issues down the road.


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